What are CRM systems?
The term CRM systems refer to Customer Relationship Management systems. These CRM
systems are designed to help companies keep customer and client information in one
easy accessible location. The better CRM systems of software include much
more then this however. They also include Sales Force Automation (SFA) and Contact
Management. The combination of these elements in CRM systems will provide busy sales
force managers the opportunity to stay on top of everything related to sales and
make sure there are no missed opportunities that cause a loss of sales.
Aren’t CRM systems only for large corporations?
For many years it was only the large corporations that could afford CRM systems.
They were very expensive and usually the SFA and contact management software was
sold separately. In addition, these expensive CRM systems were very difficult to
set up and required extensive training of sales personnel before they could successfully
use the CRM systems to their advantage. These CRM systems also contained many features
that most companies, particularly smaller ones would never use.
The CRM systems have changed a lot in recent years.
There has been a lot of work done on creating better and more affordable CRM systems
in recent years. There are now CRM systems that are affordable and can be tailored
to fit the specific needs of businesses of all types and sizes. These new CRM systems
include all of the best elements of SFA, CRM, and contact management software.
New CRM systems are much more user friendly.
The newer CRM systems are much easier to set up and very little training is required
to get employees ready to take full advantage of all of the features in the CRM
systems. This is particularly true of the CRM systems designed by a company called
Avidian that has developed its CRM systems to integrate right into existing Microsoft
Outlook. This means that these CRM systems can be up and running in as little as
a few hours.
Good CRM systems track sales leads.
One of the biggest problems for sales force managers in any companies is keeping
up with everything that is going on with sales personnel and sales leads. Good CRM
systems alleviate these problems. The contact management features in CRM systems
allow the information about sales leads such as names and addresses to be easily
stored and instantly accessible. In addition, the features in the CRM systems allow
instant access to all of the documents developed with each sales leads such as correspondence.
Tasking is much easier with these good CRM systems.
Most of the time good sales leads aren’t developed because busy members of
the sales force may simply drop the ball when it comes to follow up. With the right
CRM systems all of the tasks that need to be done are automatically calendared and
some, such as follow up e-mails are even generated automatically by the CRM systems.
With such CRM systems there are no missed opportunities. These CRM systems also
make it easy to identify the sales trends that the company executives need to know
Sales managers can get instant reports with these CRM
Sales managers and everyone else involved with companies can get instant reports
with these CRM systems. The better CRM systems have numerous reports built right
into the CRM systems that can be accessed instantly. Reports can also be customized
to fit the needs of the individual companies. Not only do the CRM systems keep individual
sales personnel up to date on what needs to be done, b but the CRM systems keep
the sales manager current on what has been done.
With good CRM systems sales forces can be brought up
to a higher level.
The competition to sell products and services has never been more intense and much
of this is due to the advances in technology like the Internet. The top CRM
systems provide the newest and best technologies to allow companies to raise the
capabilities of their sales force to a higher level. This allows them to use CRM
systems to get a step ahead of competitors. The CRM systems may not be tight for
everyone, but for most companies with a sales force, particularly ones that are
growing, CRM systems can be the right investment.