Three-tier channel strategy reaches out to small- and medium-sized businesses
SEATTLE – October 5, 2004 – Avidian Technologies today announced the launch of the Avidian Business Partner Program for Prophet 2004 and Prophet 2004 Server Edition. The new program gives Avidian business partners tools and resources to expand their offerings to small- and medium-sized businesses in the sales management, contact management and CRM-lite market.
“The new Avidian Partner Program will add significantly to our continued growth,” said James Wong, president and CEO of Avidian Technologies. “Many of our end users have been asking for local support and customization help in their market, while CRM resellers have been asking for a program to represent our solutions. We are able to satisfy both needs with the launch of the Avidian Partner Program.”
The Avidian Partner Program is divided into three levels and is designed to build a community of resellers, affiliates and consultants to provide sales, support and service to the growing base of users worldwide. Avidian’s new channel program includes the following:
- Avidian Reseller Program - designed for solution providers and system integrators looking to sell and support an Outlook-based sales management solution. This program is suitable for resellers looking to add a lite and low cost CRM solution built for Outlook users to their product offerings.
- Avidian Consultant Program - designed for solution providers, business software and CRM resellers/consultants or independent IT consultants who want to sell, support and consult on Prophet software. Consultant partners provide value-added services in training, configuration, customization and integration with other programs and will have experience in implementing contact management programs.
- Avidian Affiliate Program – designed for independent sales, technology or CRM consultants or companies that want to refer clients to Avidian’s products without the commitment of the other programs. This program is also designed for those companies with affiliate sites in similar markets such as sales automation, consulting or small business coaching who are looking for joint affiliate marketing and linkage.
The benefits of the reseller and consultant programs include an in-house demonstration copy of the Prophet Server software, online training, access to sales and marketing resources, pre and post sales technical support and special margins on software purchases. In addition, the affiliate program benefits include a 15 percent commission on all referrals, access to Web based logos and banners for seamless linking, access to the beta test program and quarterly partner updates.
“As a partner of Avidian Technologies, I see a lot of opportunity for Prophet in my market because Outlook is the application used the most by salespeople,” said Jerry Weinstock of Internet Business Initiatives, an Avidian Consultant Partner. “I have partnered with other CRM and SFA companies in the past. What appeals to me about Prophet is that it addresses the key requirements for small businesses and does not burden them with a complex system.”
single contact management interface for sales opportunity management, email communications, calendaring, task management, reporting and sharing of sales information. Prophet also streamlines the sales management process by helping sales professionals focus on their most important sales tasks, organize more effectively and close more deals.
Pricing and Availability
Avidian is recruiting qualified partners who share Avidian’s vision of offering an easy to use Outlook-based sales management solution. Details and pricing for the programs can be found at http://www.avidian.com/Avidian_Partners.aspx.
About Avidian Technologies
Avidian Technologies is a software company specializing in creating software solutions for users of Outlook and Exchange. Prophet, developed by Avidian Technologies on the .NET platform, is the leading contact management sales CRM software built inside Microsoft Outlook. The company is headquartered in Bellevue, Washington. For more information, please visit www.avidian.com.
