Features Review for CRM Software
To remain competitive and relevant, you must manage interactions with your customers. Relationships with vendors, suppliers, and even employees, likewise, make or break your business. CRM software, which was originally designed to only track customer information, has evolved into a valuable tool that can help you track a variety of quantifiers such as sales activity, monitor employee performance, and create marketing campaigns.
Many CRM solutions offer a number of features and add–ons to attract a wide range customers, and you should identify those you believe to be most important for your business. While exploring your CRM options, focus on features that will have the positive impact to your business’ bottom line. Below you will find a comprehensive review of the most popular CRM software features.
Reporting and Analytics
Reporting and analytics can help both for profit companies and nonprofit organizations, as these functions enable you to collect, manage, and manipulate customer data to get a comprehensive, real–time view of your business. Through the use of customizable dashboards, you can track business functions such as sales activity, monitor employee productivity, or isolate key trends in your business. This type of information lets you make more informed business decisions, improve your marketing campaigns, and better target consumer groups appropriate for your business.
Automation allows you to design and run back office business processes such as lead management, sales forecasting, and order fulfillment automatically. In addition, automating routine tasks can promote real–time collaboration within your organization, which will eliminate redundancy and help your staff align goals. This tool provides the most help to sales teams, who can use the automation feature to reduce administrative tasks. This lets them focus on creating leads, closing deals, and building customer relationships, all of which drive performance and profitability.
Third Party Integration
Third party integration refers to the partnerships between the CRM software developer and other service offering providers. The integration of CRM with additional tools and applications adds value to your CRM investment by offering you add–ons to enhance performance and encourage productivity. Typically, add–ons and integrations offered by third party providers include tools like lead capturing, desktop productivity, email marketing support, web services, and business mana
Data management features allow a business to store documents and other file types associated with their clients and customers in a consolidated database. Data management facilitates real–time collaboration with other authorized users internally across your business, and externally with customers. Also, as part of the collaboration process, you can set up alerts to notify you when changes to a file has been made. Data management can be utilized by all types of businesses.
Email integration refers to the ability of the CRM software to seamlessly merge with your current email application, such as Outlook, Gmail, Lotus Notes, or IMAP–based email servers. Although email integration greatly helps businesses which conduct sales, marketing, and support activities, it can be beneficial to all business types and sizes. The email integration feature allows you to send emails, synchronize your calendar, and track client activities without having to change the way you work or toggle between various applications, so you stay productive.
The learning curve refers to the amount of time it takes for a specific skill to be mastered. If your employees are used to using spreadsheets and handwritten notes, implementing a new system, even an intuitive CRM solution, will take time for them to adapt and transition. By implementing CRM software that integrates with familiar applications such as Microsoft Office or Microsoft Outlook, you can significantly reduce the learning curve while introducing them to all the beneficial tools and features of CRM.
Security and Administration
Security and administration offers the functionality and authentications of a security system within your organization, helping you control access to information. Enabling security and administration features allows you to define authorizations based on quantifiers such as employee role, group, territory, or user profile. Managing security and administration helps all types of businesses and organizations, but if your company has a large network, you must define role–based permissions and authentications to keep data secure.
If you operate a call center or run a service department, the support feature of CRM software can be configured to track the support information important to your organization. It can also help you centralize the product–based solutions you offer through help lines, tech support, and customer care to your clients, prospects, distributors, and dealers. The support feature can also enable your support technicians or customer service representatives to track and manage details related to a support or service request more efficiently.
Workflow management lets you streamline process like sales, marketing, and customer support. If you are in sales, this feature can be quite beneficial, as it allows you to create automatic lead assignments so your prospects are automatically funneled to employees most qualified to handle them. Using workflow management tools can also help you improve the efficiency of your sales teams by removing the redundant steps in your business processes, which can result in reduced operating costs and increased business growth.