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What is Sales Force Automation (SFA) and How Can it Help My Business?

Sales Force Automation is the process of using software like Prophet to automate the business tasks of sales, including order processing, contact management, information sharing, inventory monitoring and control, order tracking, customer management, sales forecast analysis and employee performance evaluation. SFA is often used interchangeably with Customer Relationship Management (CRM) however, CRM does not necessarily imply automation of sales tasks.

The most useful aspects of Sales Force Automation (SFA) Software include:

  • Contact Management: Organizing, accessing and sharing prospects & client information.
  • Sales Opportunity Management: Entering, tracking, reporting and managing potential business.
  • Streamlined Email Communications: Personalized emails to large groups of clients/prospects, associating emails from multiple sources to a sales opportunity or contact quickly and finding emails from multiple folders quickly.
  • Sales Forecasts & Reporting: Rolling up all active sales opportunities with estimated dollar amounts and percent chance of closing.

Prophet from Avidian accomplishes all of these business tasks by integrating with Outlook 2000, XP & 2003 to provide a seamless system for managing emails, calendar, tasks, deeper contact management, sales opportunity management, sales reporting and bulk personalized emailing. Click here to learn more about Prophet and how it builds Sales Force Automation (SFA) into Outlook.

Learn more about Prophet

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