There are countless reasons for a business to make certain that all of its customers walk away feeling satisfied. Satisfied customers bring in new business. Satisfied customers are compelled to share their positive experiences with your brand on social media. And most importantly, satisfied customers fuel the economic engine that generates continuous, sustained growth of a product or a service over time. It’s therefore essential that businesses find ways to make sure they have at least met the basic criteria that customers generally set for their own satisfaction.
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Can Understanding Gamification Help Get You More Business?
With the growth of the Internet has also come a rise in online gaming and the usage of game design principles and theories in digital environments. This general trend has culminated in gamification, a business and marketing strategy that for decades has led to more engaged customers and employees by exploiting simple logic—What is it that drives people to stay interested during games, and how can these principles of reward be applied to keep employees interested in their jobs and consumers interested in engaging with a product?
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Using Online Video Platforms for Customer Relationships
Communication with customers has changed fundamentally with the rise of online video tools. When once it took a substantial amount of time, money, and effort to reach customers with a distinctive visual message, now businesses can move out video campaigns in the span of hours.
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Owning Failure — Accountability at Every Level
With the rise of large corporations has come a new-found ease in sharing, diverting, and burying blame. The more people that are involved with a given project, and the more resources need to be pulled from disparate areas, the easier it becomes to shift blame away from oneself. Sometimes the blame moves to other departments. Sometimes it moves to outside factors completely.
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The Importance of Positivity in Business
No matter where they look people are told that they can’t. It doesn’t matter what field it’s in; it doesn’t matter what they’re doing. People hear that they can’t be happy without a new gadget. People hear that they can’t lose weight, they can’t work, they can’t succeed.
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Domains for Measuring CRM Efficiency
At its core, customer relationship management is a strategic approach to understanding, measuring, and extending the customer-business lifecycle. As much as it involves technological innovation in the way customer transactions are monitored and in the way sales teams perpetuate the use of new data, CRM is typically implemented by mid to upper-level managers whose main concern is profit, which is sometimes treated as an outlying force that is disconnected from the subtle intra-business communications and interactions that make it possible.
Treating CRM As a Business Strategy
Customer relationship management is often discussed as a technological solution to an essential business problem: How do I make my customers happier and keep them with my product longer? The discourse often turns to the newest applications and software advancements that make it easier to obtain business insights, blend workflows, and keep salespeople focused on maintaining relationships rather than on tracking the metadata associated with customer interactions. But CRM doesn’t just comprise the fancy technology–it’s also the business strategy that demanded the software in the first place.
Why is CRM Software Sometimes Difficult to Implement?
A strong customer relationship management (CRM) system is often an indicator of a business that is highly efficient. Why? Because data in such a system is so cleanly kept that it can be analyzed and fed back to people responsible for selling a product.
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Convention Selling — Swag That Will Turn Heads
The conference is coming up and your team is finalizing the game plan to hype your brand to the perfect crowd. Bad Idea Steve suggests the innovative idea of handing out logoed pens to the unsuspecting conference attendees.
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