In todays world data is the most valuable thing. Wars have been won with information. This is not a new phenomenon. CRM can help you capture data and you should learn how to transform this data into gold, into something of value.
As Sr. VP., Dir. of Sales & Marketing, I often stay hands-on in providing business consulting in order to design the most efficient and intuitive CRM interface for User Adoption and achievement of established goals. Just wanted to share a few thoughts with those of you contemplating the implementation of a new CRM or reviewing your current CRM. Unlike building a home wherein you start with the foundation, building a CRM must start at the TOP. Then build the perspective of the Users into the plans.
Upper Management Continue reading “The Real Benefits of CRM”
This week, we found a number of great resources for sales management and motivation. From articles on how to create a more collaborative relationship with customers, to ideas for using sales call recordings more effectively, these were the can’t-miss highlights for sales teams and their managers. Continue reading “Weekly Sales Roundup, May 2, 2014”