Many companies place marketing and branding in the same department, and likewise, many schools of business consider the two disciplines part of the same overall curriculum. Some business professionals start their careers unaware of the difference between marketing and branding, however, and can end up sabotaging their efforts at one with a lack of appreciation of how it relates to the other.
Question: What’s better than being a good salesperson?
Answer: Being a good salesperson and liking it.
The sales profession has one of the highest burnout rates of any industry in the nation. No matter who you are and what you sell, potential sales apathy can be a killer for your business. That’s one of the reasons why companies like Paypal and Black & Decker have invested in the trend of sales gamification. Basically, these and thousands of other companies have turned their sales process into what it truly is at its core – a game.
Maybe your idea has grown well beyond your capacity to control it, like one recent company which allowed users to ship their “enemies” envelopes filled to the brim with glitter. Perhaps business has started to turn down and you want to get out while the getting is good. It could be that you’ve been ready to retire for a little while, and the idea of running your company is starting to weigh on you more than it uplifts you.
It’s been a hard couple of months for Sprint Corporation. In December 2014, stock prices took a severe dip after the release of quarterly reports, showing a 60% drop in investor confidence. To make matters worse, a recent Consumer Reports survey named Sprint the worst customer service provider for the phone industry – for the second year in a row.
When it comes to the future of sales in 2015, you might be surprised to see where big businesses are investing their cash. According to a sneak peek from the CSO Insights newest 2015 study, many organizations are pulling funding out of CRM programs and putting it all into developing better training and lead generation processes.
No matter how logical your prospect seems, most humans buy with their hearts. Buyers–especially business owners–like to believe that purchases are based on logic, data, and necessity. Actually, purchasing decisions are one of the most emotionally-charged choices that humans make.
The stress of a sales life can be demanding enough without the constant obstacle of customer complaints. And, this is true even with a good product and good service. According to the 2013 National Customer Rage Survey from Arizona State University, customer dissatisfaction has increased dramatically (up almost 10% from the 2011 survey).
Imagine you’re heading into an important meeting with a potential client. You have the information they need, the sales skill to close the deal, and a product that will help them. Suddenly, your inner monologue turns skeptic:
“Who are you to help this person? You’ve only been doing this for a little while. This is a huge responsibility and you’re not even really trained for it. You’re just pretending to be a good sales person. You’re an imposter.”
Now that the nachos are put away and the tears have been shed, it’s safe to look a little closer at the lessons learned from Super Bowl XLIX. As reigning champions Seattle Seahawks took on the old vanguard of the New England Patriots, who was to know that it would mean one of the most exciting, shocking, and educational games of all time?