Since 2010 American business has been heavily focused on training; in 2013 alone $164 billion was spent on employee development by U.S. companies. The lightning-fast pace of the digital world often means that technology and information out-stride businesses, creating a constant need to keep a workforce that moves with the learning curve as time goes on.
Passive information gathering is a thing of the past. You can no longer afford to only use customer relationship management (CRM) software to collect and analyze customer data. Businesses who attempt to apply those same observe-and-report tactics to their 21st century markets are likely to find themselves outmoded, outdated, and outsold. Social media is an important part of successful customer relationship management.
[Read more…] about 10 Major Rules for Launching a Social CRM
Online sales have climbed drastically in the last decade, and one of the major beneficiaries of this climb has been Valve Corporation, formerly known as Valve Software. Led by former Microsoft employee Gabe Newell, Valve’s “Steam” service allows users to purchase and download computer games and other software with the click of a mouse and begin downloading them immediately, rather than waiting for physical copies. This easy-to-use system has earned the service more than 75 million active users.
Perhaps you have a Potential Buyer who is amiable and interested in your product, yet who is unable to decide whether or not that product is something their company needs. Although it’s clear that this prospect can benefit from what your company has to offer, he or she just won’t commit after several attempts to close a sale. Perhaps this potential buyer continuously asks for more information, or for more time to make a decision. Every time you leave this prospect’s office without a signature, you wonder if all the time and attention will ever pay off.
Whether it’s by upsetting your staff on phone calls, putting up bad reviews online, or telling their friends about their negative experiences with your product, certain customers present a problem that your sales team will have to solve. Dealing with such customers can be difficult, but the cost of doing nothing is high.
Different clients require different sales tactics, and small businesses operate on a different segment of the playing field from most other clients. Has your sales team had difficulties connecting with small business owners? Do you have a large number of small business leads but not know where to begin with your pitches? Here are eight quick steps on what small businesses typically value and how to make effective pitches for these unique entities.
“A person’s name is to him or her the sweetest and most important sound in any language.” – Dale Carnegie.
A job in sales is not the most stable, accommodating, or easy career path. In fact, at 26%, it has one of the highest turnover rates of any industry. And, some sectors, like car sales, soar as high as 35%.
An increasing number of companies have turned to blogs as a method of encouraging customer engagement, spreading information, and building the voice of a brand. [Read more…] about Blogging for Lead Generation