As social media has become more and more essential to doing business, even the least tech-savvy professionals have come to use the basics such as Facebook and Twitter. Almost all brands can benefit from a presence on these nearly-ubiquitous social networks. Other platforms, however, don’t always get the attention that these two do, thanks to their narrower target audiences.
This article is a refresher on some basics of sales and marketing that often get forgotten in the hustle and bustle of actually making sales. Though these may seem basic, taking a step back and looking at the core elements of the sales and marketing processes might be just the thing to expose a trap in a salesperson’s thinking or lead to a more creative approach to marketing
The stress of a sales life can be demanding enough without the constant obstacle of customer complaints. And, this is true even with a good product and good service. According to the 2013 National Customer Rage Survey from Arizona State University, customer dissatisfaction has increased dramatically (up almost 10% from the 2011 survey).
Imagine you’re heading into an important meeting with a potential client. You have the information they need, the sales skill to close the deal, and a product that will help them. Suddenly, your inner monologue turns skeptic:
“Who are you to help this person? You’ve only been doing this for a little while. This is a huge responsibility and you’re not even really trained for it. You’re just pretending to be a good sales person. You’re an imposter.”
Most of the discourse on sales burnout and sales slumps focuses on how to end one that’s already started. Sometimes the reason a top salesperson (or an entire organization) ends up with depressed sales figures isn’t obvious at a casual glance.
As we enter the holiday season, it can be difficult to maintain connections with customers. Increased sales demands and a focus on the bottom line can sometimes take a toll on customer relationships. In order to counteract the natural tendency towards customer abandonment during busy seasons, here are a few quick, personal, and creative ways to let your customers know that they’re the stars on your holiday tree.
As winter heads into full swing around the nation, it seems that sales professionals are looking inward to reclaim their sales heat. This week, we decided to get back to basics with articles that inspire introspection as an integral part of the sales process.
Though trust is an easy resource for large companies to neglect in the heat of a push to sell, it is often found at the core of any business relationship. According to the 2006 Annual Edelman Trust Barometer, 64% of opinion leaders in every country the study assessed indicated that they had refused to buy services or products from a company they thought to be untrustworthy. Since customer relationship management is about building, maintaining, and leveraging partnerships with people that support your business, this statistic shouldn’t surprise you. Do you purchase your morning cup of coffee from the cafe that remembers your name and goes the extra mile to make your drink personal, or do you go to the one across the street with the barrister who treats you with a cold shoulder and who constantly mispronounces your name, even though his brew tastes better?
[Read more…] about Cultivating Trust in Sales
Even if your sales pipeline can bring you tons of qualified leads, many of those leads will fizzle out into nothing if your company’s culture isn’t conducive to quality work. Sometimes, even smaller divisions of a company, including a department or even a single team, can suffer from cultural issues, leading to reduced engagement and, in turn, reduced results. Below, we’ve listed some of the best tips available for creating a winning team culture as well as some statistics on the importance of this valuable metric.