Have you been on the lookout for a CRM program that will help you get the most out of each interaction with your customers? The market for CRM
Prophet CRM — A Powerful Replacement for Business Contact Manager (BCM)
Businesses often prepare for a new year with upgrades and new technology. But if you use Microsoft Business Contact Manager (BCM) and are planning to
Using Online Video Platforms for Customer Relationships
Communication with customers has changed fundamentally with the rise of online video tools. When once it took a substantial amount of time, money, and
Convention Selling — Swag That Will Turn Heads
The conference is coming up and your team is finalizing the game plan to hype your brand to the perfect crowd. Bad Idea Steve suggests the innovative
Using Podcasts to Generate Interest and Leads
Though traditional radio has fallen off in the age of smartphones and MP3 players, podcasting has taken off in its place. Podcasts allow anyone,
How the Sunk Cost Fallacy Costs You Money
The sunk cost fallacy is simple: once someone has spent something unrecoverable, one should avoid throwing more after it in an attempt to “honor the
Branding vs. Marketing — Two Halves of a Company’s Image
Many companies place marketing and branding in the same department, and likewise, many schools of business consider the two disciplines part of the
Measuring Customer Engagement
Customer satisfaction isn't the only useful metric anymore, and indeed, some companies don't need strong satisfaction ratings to succeed. Some
Sales 101 — Researching Sales Prospects
Making a sales call or setting up a face-to-face meeting without detailed background information can leave a rookie salesperson feeling desperate and