No matter how logical your prospect seems, most humans buy with their hearts. Buyers–especially business owners–like to believe that purchases are based on logic, data, and necessity. Actually, purchasing decisions are one of the most emotionally-charged choices that humans make.
Regardless of how good a company’s products are, those products won’t go anywhere if they aren’t supported by a bright, talented staff on every level. From support to sales to advertising, every department ultimately depends on human resources and hiring personnel to create a stable of clever, brilliant people who know how to get work done.
Any true perfectionist will tell you that their tendency towards overly high standards is not really a flaw. In fact, many people will “admit” to being a perfectionist with a certain level of personal pride. No matter how much you tell them that their behavior may be harming them, they will nod, smile, and continue to wish they could pull that cat hair off your white sweater.
Having a campaign “go viral” and begin spreading among one’s target audience on its own, without further work or expenditure of resources, is the dream of every marketer. Actually getting a campaign to take off like this, however, is very difficult. Those whose plan for funding a campaign consists exclusively of “hoping it goes viral” are likely to end up out in the cold.
You’ve got your basic email platform, your CRM, and your Internet browser, but you find yourself needing more functions. Some things just can’t be accomplished with the basics, especially when you’re on the go and more powerful desktop applications are inaccessible. Fortunately, more and more smartphone applications have stepped up to fill the mobile productivity gap, ensuring that no matter where you are or what field you’re in, you can get work done on your schedule.
Whether it’s been lamps to light a house or games to play on phones, starting with a free product and moving to profitability has led many companies to success. The initial cost of something free, however, can be a daunting proposition, depending on the circumstances, and giving away the right thing at a loss is essential to making money with such a maneuver.
When a business is successful, expansion is all but an inevitability. To thrive, a business needs to stretch beyond its initial borders, reaching out to new demographics, which can often mean expanding into new geographic regions or other countries entirely. This sort of expansion is significantly profitable and can have a strong positive effect on the lifespan of a business; according to a study by the Institute for International Economics, businesses that export are almost 10%t less likely to go out of business than those that hesitate to expand.
It can be easy to focus on the process of finding new customers, generating leads, or marketing efforts. New business keeps many companies alive, and resting on one’s laurels is a fast path to failure. Just because you have existing customers, however, doesn’t mean that you can take them for granted either. A recent survey of more than 1,000 customers indicated that more respondents told people about their bad experiences with companies than their good experiences, and many of those customers used social media to extend the reach of their negative stories even further. Negative customer service experiences don’t just drive away existing business: they can poison the well that new business is drawn from as well.
Sponsoring an event – or in certain cases, an individual such as an athlete – is one of the best ways to generate goodwill for a brand and extend the reach of advertising money, provided the sponsorships are handled smartly and carefully. Depending on the size of a business and the size of its target audience, even small sponsorships can lead to a big return on investment. Here we touch on some considerations when sponsoring other organizations and individuals as well as some ways to measure the effectiveness of your sponsorship efforts.