Not all Customer Relationship Management (CRM) softwares are created equal. In fact, some of the most popular CRM products (such as Sales Force and Prophet CRM) have unique characteristics that make them very different. When it comes to contact management solutions, they are both considered some of the most adaptable and mobile–friendly on the market. Yet, while the Sales Force contact management solution is known for its ability to provide users with innovative products, Prophet CRM is regarded as the most economical and user–adoptable solution for fully integrated CRM systems.
After conducting a Prophet and Sales Force comparison, we’ve created a visual aid to help you quickly see the differences between these two products. Our research was based on a number of areas, including mobile optimization, the typical learning curve, quality of support, reporting, analytics, and cost.
What we found was that both tools are excellent CRM platforms, but Prophet is a more integrated, flexible, and cost–effective solution than the Sales Force contact management platform. While Salesforce, like Prophet 7, is mobile–ready and easy to learn, it is almost double the cost. In addition, an Prophet–Salesforce comparison shows that Salesforce only offers workflow and sales automation with a limited number of accounts, while Prophet provides a no–strings–attached automated sales process for every client. Finally, the chart highlights the analytics abilities for both CRM tools, showing Prophet’s fully–integrated Outlook analytics as compared to the on–site analytics that Salesforce.com provides.
|Features||Description||SalesForce CRM||Prophet CRM by Avidian|
|Mobile||Mobile is the ability to access data from the CRM on a mobile device. The most common devices used are iPhone and Android Tablets and Phones.||SalesForce CRM is available for Apple iOS and Google Android devices.||Prophet CRM is available for Apple iOS and Google Android devices.|
|Analytics and Dashboards||Analytics and Dashboards contains the features required to monitor Campaign Metrics, Sales Reports, and Dashboards from right inside Microsoft Outlook. The best Outlook CRM software and plugin will enable a real–time view into sales, marketing without having to open a second window or application, saving your sales team an extra step.||The Outlook plugin for SalesForce lacks analytics features. To examine dashboards and campaign metrics, users must log in through the online platform.||Analytics and opportunity tracking are available right inside Outlook. Management and others with access permissions can also use Outlook to instantly roll up team data in meaningful ways, facilitating analysis of campaign metrics and enabling quick adjustments.|
|Learning Curve||CRM software isn’t always software that you can just get up and running on in hours – it can often take days, and sometimes even weeks to fully learn. It requires a certain level of setup and practice to fully take advantage of all the features a CRM software has to offer. CRM Companies that offer training materials and online guides for Microsoft Outlook implementation can help reduce this learning time.||Setup for the online SalesForce CRM platform presents few difficulties, and most users start using it quickly and efficiently. An Outlook plugin, however, requires an additional download and is not a primary feature. Some Outlook plugins add monthly fees ranging from $5 to $15.||Prophet works within Microsoft Outlook, where many users already do much of their work. Most users can get up and running with Prophet CRM quickly, as they do not need to change to another system. Outlook integration forms the core of Prophet.|
|Marketing Automation||Marketing Automation contains a set of features used to automate the marketing process from inside Microsoft Outlook like pre–built email templates, mass emailing, and auto response rules. These features generally come with most CRM Software but are often not accessible in Outlook, requiring users to open another window an log into the online portal||Only offered in SalesForce CRM’s most expensive package, the “Enterprise Edition.”||Marketing automation can be set up within Prophet, furnishing prospects with carefully timed newsletters or outreach without manual intervention.|
|Reporting||Reporting contains the essential features required to report on key performance indicators from inside Microsoft Outlook CRM. The best Outlook CRM software and plugins will come with a real–time view into sales performance and metrics. Most top CRM products will enable easy custom reporting from inside Outlook||Users must log in to the SalesForce online platform to examine any metrics, but SalesForce does offer complex and advanced analytics.||Prophet puts reports and data right on your desktop in your Outlook software, making information easily accessible.|
|Sales Force Automation||Sales Force Automation (SFA) are features used to streamline the sales process and allow the user to focus on sales and customer service, not updating the CRM. This includes automation of tasks like contact management, lead tracking, escalation rules, and even lead routing from right inside Outlook. The top CRM software products help drive sales performance by to reducing redundant steps, improved efficiencies from automation, and allowing users to work unhindered inside Outlook.||Sales automation comes with the online account for some packages but cannot be accessed through Outlook. Stored email templates, mass emails, and automatic responses cannot be created through the Outlook plugin.||Each Prophet user can set up automated emails in Outlook to maintain a presence with prospects. These emails can be personalized based on developments with a particular prospect. New leads are automatically sent to the right users through Outlook, eliminating incorrect assignments, lag, and wasted marketing efforts. Sales force automation is available in the standard Prophet package.|
|Support||CRM Support encompasses the various ways to contact the CRM vendor with technical support issues. This can include the traditional channels of support like phone, email, and chat. The most helpful ones often offer on premise assistance with training, setup and data migration.||Salesforce.com provides a high level of technical support through online chat, a web portal, email, and telephone. In addition to their large support staff, Salesforce.com offers an extensive user community, and individual vendors provide support, customization, and enhancements for additional fees.||Avidian’s award winning support ranges from self–help FAQs and videos to classroom style training. All Prophet users can access support Monday through Friday, from 6:00am to 5:00pm. Most editions offer support online or by phone within four hours, and Gold Edition users can receive support within half that time. Gold Edition users also get access to a Priority Support telephone line and the next available support representative.|
About Sales Force Software
Named by Forbes Magazine as “The world’s most innovative company,” Salesforce has been a pioneer of cloud–based software servicing. Even before internet–based software was a concept on the world radar, the Salesforce leadership was devising a way to offer a CRM that would be accessible without heavy hardware or software requirements. Not only has the company been at the forefront of cloud–based software technology, but it continues to innovate with programs like wearable software devices, an internal CRM social media platform, and responsive marketing tools.
From the beginning, the success of the company was directly related to the knowledge and experience of it’s Chief Executive, Mark Benioff. Benioff worked at the Oracle Corporation for 13 years, holding executive positions in marketing, product development, and sales. He was promoted to Vice President after three years of employment, the youngest executive ever to hold the title. Inspired by his knowledge of CRM products, and his vision of an software–free solution, Benioff branched off and created his own company, Salesforce, in 1999. His vision was an internet–based CRM product that would be easy–to–use and require little IT resource commitment.
As the market has shifted to incorporate new technologies, Salesforce has met the demands of the future. Benioff led the company as one of the first to provide mobile–friendly CRM solutions. In 2009, even before the Enterprise 2.0 collaboration models began to pick up popularity, Salesforce introduced their Chatter platform. This addition instantly provided their 135,000 customers with a private social network for collaboration. Then, in 2011, the company spent over $1 billion acquiring Radan6 and Buddy Media in an attempt to create a responsive marketing program that would inform users of what was being said about their brands on social media, and tailor marketing to those demographic groups. In 2013, Salesforce began focusing their efforts on a new innovation: software that will allow users to connect to the internet via glasses, watches, and other wearable devices.
3 Reasons to Try Prophet Over Sales Force
Many Sales Force reviews make it clear that the CRM software is consistently at the forefront of CRM innovation. Still, many former Sales Force software users have switched to Prophet because of the high user adoption and usability. The Prophet CRM program provides a similar cloud–based platform, but it also offers additional levels of integration and economic value that make it a more attractive CRM solution.
- Cost In many Sales Force CRM software reviews, cost is the biggest reason why people are migrating to Prophet CRM. Whereas Prophet CRM costs between $15,000 and $20,000 per year, Salesforce can cost up to $60,000 per year. Unless a business truly needs all the additional supports and social features, this cost can be prohibitive.
- Sales Automation Although Sales Force does provide a sales and marketing automation, it is not available for all clients. Only the most expensive Executive package has this option available. On the other hand, Prophet CRM provides these same applications to all users at no additional cost. In addition, these automations are fully integrated into Outlook, making them easier to track and put in motion.
- Analytics Both Sales Force and Prophet 7 have an excellent suite of analytical tools and reporting functions. What many users love about Prophet CRM is that these tools are built right into Outlook. Sales Force CRM software requires clients to go to an off–site analysis page, which can be counter–intuitive for users who are expecting a single solution for their process management and reporting.