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Customer Relationship Management Database Software

When a business has trouble managing clients or keeping track of potential sales leads, a CRM database program can streamline functions and bring everything back into line. CRM programs can improve communication within and between departments, enable sales staff to maintain consistency, and avoid duplication of effort. Read on to discover what a CRM program is as well as some of its primary benefits.

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What is a CRM Database?

A CRM database system uses an expansive set of computer files to keep track of pertinent information regarding sales leads, clients, and other stakeholders, saving time and money over other tracking methods. Sales teams and other personnel can keep this information up to date with minimal fuss, especially using programs that integrate with other everyday business tools such as Outlook. These databases can draw information from multiple departments, including sales, marketing, and customer service, creating a complete profile on each customer a business handles. Personnel from other departments can then pull this information at a moment’s notice, avoiding communication failures and redundancy issues which occur when data stays spread across many individuals.

What Are the Benefits of a Customer Relationship Database for Your Business?

Key Benefit # 1 – Improved Customer Relations

Good business demands good relationships with customers. If a customer isn’t pleased with the way they’ve been treated, or experiences repeated communication issues, that customer will rapidly find a new business to patronize. A database for CRM helps businesses personalize communication and avoid creating a deluge of unwanted requests or incorrect sales pitches. Using such a database also helps representatives stay organized in their efforts to court particular clients.

Key Benefit # 2 – Increase Customer Revenues.

A customer relationship management database also helps marketing and sales professionals avoid making the wrong pitch to the wrong group. Clients can be put into categories based on spending power or brand familiarity, ensuring that marketing campaigns only focus on customers who will be able to act on these marketing messages. Customers can feel overwhelmed when a marketing message assumes more familiarity with a product than they have, or put off when they feel as though they have been asked to spend well beyond their means. With a CRM database, these problems become much easier to avoid, and maximizing revenue generated by campaigns becomes much easier.

Key Benefit # 3 – Streamline Sales and Marketing.

Sales and marketing both gain a variety of advantages from CRM database software. By using a CRM database to keep track of who actually buys a given product, sales and marketing teams can either focus in on those demographics or find logical places to expand their efforts. A database can create an accurate picture of a company’s clientele and allow sales and marketing personnel to operate with increased clarity.

Key Benefit # 4 – Better Internal Communication.

Companies with CRM databases communicate more effectively than those that do not. By placing information in a central location, these organizations minimize time spent on trading emails to get a given piece of information or digging through file cabinets to find a critical customer’s purchase history. A database also allows sales and marketing teams to create clearer reports to management and other departments regarding their efforts. A company still asking, “What is a CRM database?” is missing out on numerous interdepartmental communication opportunities.

Key Benefit # 5 – Customer data is protected.

Customers and professionals alike worry about customer data security, but a CRM database program can protect data even as it collects it. Network administrators and management personnel can set limits on the data accessible by a given employee or team, allowing them to access only what they need to carry out their duties. These limitations also protect data from certain types of data security breaches, such as social engineering attacks.

How Prophet CRM Can Boost Your Team’s Performance

Intrigued by the opportunities a CRM database presents? Imagining the increases in efficiency and overall sales such a program can provide? Try Prophet CRM, which integrates directly with Microsoft Outlook, making the program easy to use and highly efficient. Prophet can be tailored to the needs of any industry, and offers numerous additional benefits regardless of the field in which you operate.

Prophet works entirely inside Microsoft Outlook, and unlike many other CRM programs, was designed to do so from the start. Other CRM databases require expensive add-on software or specialized modifications to work with this common email program. By using Prophet, you can save your company time and money.

Because of this integration, it’s easy to switch over to Prophet as a data management solution. Most sales teams and companies already use Outlook, and even those whose employers don’t use Outlook use it at home. As a result, users generally don’t need to train on a whole new system, and most will adopt it in short order.

Even if you already have a database solution through another program, Avidian and Prophet can help. Avidian Data Integration Services offers custom solutions for unique or proprietary database software, as well as more than 30 prebuilt connectors for existing CRM programs and data sources.

Whether you’re just starting to reach the stage at which you need a CRM, looking for a change, or trying to solve a problem, Avidian will help you find the best solution to your CRM database needs.