With both Valentine’s Day and Friday the 13th upon us, it might be difficult to decide whether to anticipate the coming weekend with fear or ardor.
Fortunately, we’ve found a collection of entertaining holiday articles that also give great insight on how to be a more balanced manager, effective organizer, and a more passionate motivator. Whether you’re in the mood for love, luck, or just plain motivation, this week’s articles are a great way to keep the sales ideas flowing.
- Selling Ideas to Turn Your Luck Around on Friday the 13th (Creative Outlet)
Don’t be a victim of Friday the 13th scare tactics. This article states that almost $800 million in revenue is lost each year due to the superstitious nature of this holiday. Instead, the team at Creative Outlet has some creative ways to celebrate the anti-holiday and bring your business a little sales luck.
Productivity Pro Laura Stack gives inside tips on how to be more productive when you can’t afford to mess up. She suggests tips like prioritizing the task due soonest, taking on the task that will make the most money, and always setting out fires before doing anything else. She also recommends getting help from managers and subordinates and delegating any tasks that you can.
- 10 Valentine’s Day Email Marketing Tips for Retailers (Talk Business Magazine – UK)
Writer Luke Garner explains how sales and retail businesses can get their mailing lists ready for Valentine’s Day by cleaning them up and testing them out. Specifically, he highlights the need to test the marketing in advance of the big day, as well as ensuring the subject line, format, and message are up close and personal.
- CSO Insights Finds Correlation Between Sales Process and this Critical Objective – New Research (HubSpot Blogs)
This article from Emma Snider showcases new CSO Insights research that has shown a critical connection between clarifying the sales process and successfully hiring sales reps. Specifically, the research showed that businesses with a random sales process only had 28% of their employees that met or exceeded sales expectations, while those with dynamic sales processes said 47% were above average producers.
- How to Make Your Job Feel More Like Valentine’s Day and Less Like Friday the 13th (Global Knowledge)
This 5-minute read is both entertaining and reflective, giving “relationship advice” for professionals who may need to love their jobs better. For sales teams and management, this is an incredibly interesting article, as sales careers are some of the highest-burnout jobs in the U.S. Through better training, a positive attitude, and self-advocacy, you can be successful in even the most difficult sales position.
- Leaders Instill Mindset (The Sales Blog)
In another quick sales pick-me-up, sales lead Anthony Iannarino makes a passionate argument for the importance of leadership in cultivating the proper sales mindset. He claims that sales managers and CEOs often focus on training sales staff, but they don’t work on building the correct mindset and company culture that will truly allow these individuals to be successful.
- When Funnels Fall Apart – Horror Stories From the Front Lines (Customer Think)
Writer Lisa Fugere shares a little scare for your Friday the 13th pleasure. She shares some funny and poignant sales funnel breakdowns from a handful of different B2B sales icons, including LinkedIn’s Schon Messier, Radius’s John Hurley, and TOPO’s Craig Rosenberg. The takeaway for sales professionals and management is to regularly evaluate your sales funnels, or it can turn even the best brand sour.
- How Power Affects Your Productivity (Harvard Business Review)
Senior University of Pennsylvania Fellow and Teleos Leadership Institute Founder Annie McKee explains how managers can use power both negatively and positively. She suggests that the improper control and use of power can cause increased stress and decreased health. In addition, she suggests that a more self-aware approach to understanding your own relationship with power is a key to creating a healthier work environment.
- Very Superstitious (Job Talk with Anita Clew)
Career advice columnist Anita Clew responds to a post about a sales professional who refuses to fly on Friday the 13th, to the chagrin (and expense) of his employer. She then explains that superstitions are pretty normal, and that a stellar salesperson should be given a little leeway when it comes to mental hangups. Much like a pro football player, sometimes the best just need a little extra cushion to prop them up.
- Get Customers Falling in Love With You This Valentine’s Day by Sharing Your Best Reviews (TrustPilot Blog)
It’s hard to fall in love with someone you’ve never met. That’s the business metaphor that writer Ashley Scrace turns into an interesting marketing post. He explains that a great way to really build a long-term relationship with customers is to provide them easy access to your best online reviews. It’s a fantastic idea attract new business, especially the 26% of U.S. citizens who plan on buying online this Valentine’s Day.
What do you think?
Do you have any superstitions around your office? One great way to maintain a positive mindset in light of both Valentine’s Day and Friday the 13th is to celebrate your employees with something simple. A small chocolate or a nice message can go along way to turning an unlucky day into a bright one.