In todays world data is the most valuable thing. Wars have been won with information. This is not a new phenomenon. CRM can help you capture data and you should learn how to transform this data into gold, into something of value.
This is the final installment of Selecting the Right CRM for Your Company, a series of articles where we discuss the key points you should be thinking about if you’re looking to implement a new system for your business. Here, we discuss the two overarching constraints of any business or software implementation endeavor: time and money. Knowing what features you want, how you want to implement your new CRM solution, and what your implementation goals are ultimately amounts to nothing if you lack a well-developed timeline and the money to back it all up.
Continue reading “The Right CRM Program Part III — Money & Time”
In our last post, Selecting the Right CRM Program for Your Company, we discussed how a company’s environment and today’s hosting options affect CRM system choices as they relate to long-term business goals. To continue this discussion, here we focus on how to weigh features and functions of CRM programs against those goals.
Continue reading “The Right CRM Program Part II–Features & Functions”
Have you been on the lookout for a CRM program that will help you get the most out of each interaction with your customers? The market for CRM software is big and there’s a lot of choices out there, so navigating a first-time installation can be tricky. Even worse is when a company invests in a CRM system only to have it come up short, whether due to low adoption rates, missing features, or a clunky workflow. All of the money spent on the CRM program itself, switching systems, training employees, and IT resources can end up wasted if you are not careful.
Continue reading “What’s the Right CRM Program for Your Company?”
Every business should have a public relations strategy that includes a crisis plan. Time is crucial during any major event that a company faces, and wasting that time with figuring out how you intend to stay in contact with key customers and the public as a crisis unfolds can leave a business in shambles. Part of having a solid crisis plan is knowing how to use every tool at your disposal–this becomes especially important as businesses gain access to more (and more varied) channels of communication. Response speeds that might have been acceptable five or even ten years ago might be considered too long in an age of instant information.
Continue reading “Does Your Business Have a Crisis Plan?”
In addition to its steady rollout of Windows 10, Microsoft has also rolled out another major change to its core: Office 2016. For those who use Outlook for business emails, Office 2016 offers as variety of new, useful features that make it easier to collaborate, share, and communicate. Some features and integration methods are going away as well — businesses should be aware of what systems are changing before making the switch.
Continue reading “Changes to Expect In Outlook for Office 2016”
Sales isn’t just about presenting people with a widget that will solve all their problems. To be an effective salesperson, one has to also understand how to get people to recognize that such a widget will solve specific issues or otherwise grant a buyer some kind of benefit. With budgetary concerns at the forefront of the collective mind, however, actually getting buy-in from a prospective customer can be a complex and multi-layered problem that requires sensitivity and empathy.
Continue reading “Easy Tips and Tactics for Effective Selling”
As a new generation of sales professionals begins to make its mark on the workplace, the need for effective mentoring has increased dramatically. As younger people begin to see sales as less of a career and their older counterparts come to it after shifting out of other fields, it’s a novice’s world–and getting the most out of these new professionals requires a large amount of effort up front. Many businesses have recognized this and have begun increasing spending in employee training after a temporary lull during the recession of the late 2000s. According to the 2014 Corporate Learning Handbook, spending on corporate training increased by 15% in 2013 and is trending steadily upward.
Continue reading “How Do You Build Strong Mentoring Relationships in Sales?”
There are countless reasons for a business to make certain that all of its customers walk away feeling satisfied. Satisfied customers bring in new business. Satisfied customers are compelled to share their positive experiences with your brand on social media. And most importantly, satisfied customers fuel the economic engine that generates continuous, sustained growth of a product or a service over time. It’s therefore essential that businesses find ways to make sure they have at least met the basic criteria that customers generally set for their own satisfaction.
Continue reading “How Satisfied Are Your Customers?”
With the growth of the Internet has also come a rise in online gaming and the usage of game design principles and theories in digital environments. This general trend has culminated in gamification, a business and marketing strategy that for decades has led to more engaged customers and employees by exploiting simple logic—What is it that drives people to stay interested during games, and how can these principles of reward be applied to keep employees interested in their jobs and consumers interested in engaging with a product?
Continue reading “Can Understanding Gamification Help Get You More Business?”