Sales and Millennials — A Broken Bridge?


As the children of the baby boom begin to age out of the workplace (to be replaced by their children, the millennials), a major shift in values and skills between these two generations has become apparent. Millennials, born typically between the early 1980s and the start of 2000, have different long-term interests and employment desires than their predecessors. Many small-scale studies and surveys have been conducted that attempt to understand the major components of millennial motivations, and generally these people have a unique set of priorities and expectations for their managers and more experienced coworkers, making the managing of a mixed-generation team a nuanced task.
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Social Media And Psychology — Why Do People Share?


Social media usage has grown to become one of the most pervasive cultural phenomena in America. According to a survey by the Pew Research Group, in 2012 more than two-thirds of Internet users studied participated in a social networking site, with most focused towards Facebook, Twitter, Pinterest, Instagram, and Tumblr. Not engaging in social media, for many businesses, can be a death sentence—especially now that it has become so ubiquitous in the business world. As of 2014, a Social Media Examiner study found that 92% of marketers thought social media was important to their business.
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