Company Size: ~200 Employees
Prophet CRM User Since 2009
Alston Construction is one of the largest privately-held construction companies in the US. Primarily focused on industrial, office, and retail spaces, the company offers a comprehensive suite of construction services through 11 different offices located in the United States.
Alston’s commitment to excellence is best evidenced by its consistent annual ranking on the National Top 400 General Contractors list and Top 100 Design-Build Firms list by Engineering News Record (ENR). Alston Construction also takes an active leadership role in green construction (with over a dozen LEED certifications) and is an AGC National Safety Award of Excellence recipient in 9 of the last 11 years. The company’s passion for construction is matched only by its care for its employees, awarded as one of the “Best Places to Work” every year after 2014.
As Alston continued to blossom and expand into the early 2000s, the increased level of digital communication, combined with an ever-increasing number of clients, began to result in increasing clutter and workflow inefficiency in sales. In order to continue delivering the quality customer care that Alston valued so highly, the company began to search for a better way to manage client relationships.
According to Eric Shelton, Alston’s VP of Information Technologies, Alston previously had no system in place for managing customer relationships. Eric realized Prophet CRM’s user interface offered Alston the customization flexibility that it needed, along with the convenience of being embedded in Outlook, which Alston Construction employees were already using. Eric’s team worked closely with Avidian’s professional services team to implement Prophet CRM, customizing the interface to effectively track customer and related construction opportunity data, information management needed to help drive the business forward.
Eric stated that Alston Construction regularly rolls Prophet CRM data into its Indicated Outcome Report. This analytics report provides detailed information and insight about current opportunities. The data is used as a primary vector in determining how to expend resources to best grow the company. More importantly, Prophet CRM and the Sales IOR have allowed management to drive a culture of accountability throughout Alston Construction.
Eric closed with: “As we consider expanding CRM systems to our other affiliates our familiarity with Prophet and comfort level with Avidian’s expertise made the analysis easier. It just works, and their supporting services are good — which is refreshing considering the everyday challenges my team face as IT service providers.”