West Coast Medical Resources
Company Size: ~50 Employees
Prophet CRM User Since 2011
WestCMR was founded in 1997 by Mr. Randy Ware as a marketplace where unused medical supplies could be put to productive use. This innovative exchange saved customers’ money, simplified inventories, helped surplus management, and cut down on waste. In addition, it gave smaller healthcare providers access to a timely and affordable source of supplies. This created a winning formula for thousands of customers, whose relationships allowed WestCMR to blossom and thrive.
As the firm grew, more casual practices of consumer interfacing gradually grew outmoded and cluttered. Over the course of a decade and a half, Mr. Ware had accumulated over 150 folders of contacts with more than 60,000 individual listings within; these contacts contained valuable information and notation vital for WestCMR’s customer relationships.
What Mr. Ware needed was a program that could efficiently organize and store key data and contacts in a centralized database. Because all WestCMR employees already used Microsoft Outlook & Exchange, Prophet CRM was the perfect tool for the job. Mr. Ware was able to automate and streamline key processes and distribute contacts to specific sales users. These refined contact functions, along with the intuitive and powerful analytics built into Prophet, enabled WestCMR to greatly improve sales performance and customer satisfaction.
WestCMR is now the top provider in their niche. Over the five years that Mr. Ware and his team have been using Prophet, the company has experienced double-digit growth, which he remarks, is “easy to assume and correlate that Prophet CRM has contributed to that… we are convinced this trajectory will continue. When we made the switch to Prophet from simply using Outlook, it took our prospecting game to the next level.” Employees can promote their services more efficiently, which has led to more qualified leads. In addition, all activities surrounding emails, appointments, and tasks are automated and streamlined, without his staff having to leave Microsoft Outlook. Another benefit has been the decrease in time spent maintaining a separate database and compiling reports. When asked to describe his experience with the Avidian team he was straightforward: “They are true partners.”