A Blog about Sales, Marketing, and Business Success

  • Avidian Sales Roundup, Jan. 26

    A collection of business productivity articles to start your week off strong.

  • Getting the Most Out of Sponsoring Events and Individuals

    A discussion of sponsorship and how to do it smartly.

  • Developing a Winning Company Philosophy

    A look at the basics of crafting a compelling company philosophy that customers will keep coming back for.

  • Avidian Sales Roundup, January 16

    This week we take a well-rounded look at strategies to help keep sales teams engaged.

  • Are You a Customer-Driven Business? Find Out With This Quiz!

    We’ve put together a quick, 10-question quiz that you can use to see just how customer-centric your business really is.

  • The 4 Fundamental Objectives of Efficient Employee Training

    Does your business value continuing education? Here’s a look at 4 educational objectives every program should strive for.

  • Avidian Sales Roundup, January 9

    Our curated collection of this week’s fresh sales and marketing insights.

  • Understanding the 21st Century Buyer

    By creating opportunities for consumers to feel empowered by the buying process and connected to your brand values, you are much more likely to develop a loyal following for your organization

  • The Importance of Storytelling in Sales

    As we move into the new year, reflect back on the stories that define you today — and consider how they can help you tell stronger sales narratives in 2015.

  • Why Slumps Happen and How to Avoid Them

    A brief overview of how to identify and address the factors that lead to demotivation among salespeople.