A Blog about Sales, Marketing, and Business Success

  • How the Sunk Cost Fallacy Costs You Money

    This article looks at some ways the sunk cost fallacy manifests in business and talent pipelines.

  • 5 Ways to Develop a Consistent Brand Voice

    This article discusses ways to maintain voice and brand consistency between online and in-person marketing efforts.

  • A Different Approach to Sales Presentations

    This article looks at how David Burgess’s “teach like a pirate” methodology applies to sales.

  • Endorsements in the Age of Social Media

    How has social media changed endorsements?

  • 5 Customer Service Lessons From Steve Jobs

    Is the customer always right?

  • Branding vs. Marketing — Two Halves of a Company’s Image

    How to avoid placing branding and marketing at odds with one another.

  • Understanding and Managing Stress for Better Sales

    We all know that stress is bad for us, so why don’t we do more to cope and even avoid it?

  • Sales Scripts That Survive Customer Contact

    Creating a sales script requires flexibility and lots of iteration.

  • Shifts Towards Mobile Mean Rethinking Your Sales Pipeline

    Although PCs sales show a stabilizing decline, they’re still important in the buying process.

  • Measuring Customer Engagement

    Not to be confused with customer satisfaction, engagement can take a variety of forms in measurement.