A Blog about Sales, Marketing, and Business Success

  • Management 101 — Easy Tips for New Managers

    Prepared leaders feel more in control, which can lead to reduced stress and anxiety in leadership roles.

  • Women in Sales — Closing the Gap

    This article explores the benefits of overall decision making provided by a gender-balanced leadership team.

  • Corporate Social Responsibility — Is Neutral Enough?

    Approaching social issues is a delicate matter that corporations need to consider seriously.

  • Dealing With Unprofitable Customers

    This article looks at effective ways to avoid and handle bad relationships with troublesome customers.

  • 13 Steps Towards Strong Reputation Management

    This article looks at simple, effective ways to build a reputation management process for your business that can easily turn negative brand spin towards positive outcomes.

  • How the Sunk Cost Fallacy Costs You Money

    This article looks at some ways the sunk cost fallacy manifests in business and talent pipelines.

  • 5 Ways to Develop a Consistent Brand Voice

    This article discusses ways to maintain voice and brand consistency between online and in-person marketing efforts.

  • A Different Approach to Sales Presentations

    This article looks at how David Burgess’s “teach like a pirate” methodology applies to sales.

  • Endorsements in the Age of Social Media

    How has social media changed endorsements?

  • 5 Customer Service Lessons From Steve Jobs

    Is the customer always right?