A Blog about Sales, Marketing, and Business Success

  • Endorsements in the Age of Social Media

    How has social media changed endorsements?

  • 5 Customer Service Lessons From Steve Jobs

    Is the customer always right?

  • Branding vs. Marketing — Two Halves of a Company’s Image

    How to avoid placing branding and marketing at odds with one another.

  • Understanding and Managing Stress for Better Sales

    We all know that stress is bad for us, so why don’t we do more to cope and even avoid it?

  • Sales Scripts That Survive Customer Contact

    Creating a sales script requires flexibility and lots of iteration.

  • Shifts Towards Mobile Mean Rethinking Your Sales Pipeline

    Although PCs sales show a stabilizing decline, they’re still important in the buying process.

  • Measuring Customer Engagement

    Not to be confused with customer satisfaction, engagement can take a variety of forms in measurement.

  • 10 Great Apps to Gamify Your Sales

    By tapping into the game-like nature of sales, many companies around the world are seeing big increases in output.

  • The Biggest Sale — Selling Your Company

    Planning to sell? Make sure you’ve checked everything.

  • The “Sprint Effect” — A Customer Service Case Study

    A look at what we can learn from the Sprint Corporation about customer service.