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Using CRM Systems in Unique Ways

The primary use case for a CRM system is, of course, to manage customer relationships. Most programs that exist today are optimized for performance in this space: essentials like tools for tracking sales and integration with common marketing software tend ... Read More.

Inbound Marketing and CRM Strategy

Inbound marketing and customer relationship management both trade on the same basic principle: interacting with your company shouldn't feel like a chore. In the ideal case for both, customers feel like a valued part of your business and have reasons ... Read More.

Reciprocity — Giving Something to Get Something

Many sales and marketing professionals find themselves in a rut, sooner or later. Even with a well-developed sales script or enough understanding of the field to skip one, they find customers just aren't interested in what they have to offer. ... Read More.

Referrals — Putting Customer Relationships to Work

The best marketing is often word of mouth. When customers are happy, they generate new business. When they are unhappy, they can actively stymie efforts to create and qualify leads by telling others about their bad experiences. Even before the ... Read More.

Permission Marketing and CRM — A Natural Pair

A lot of marketing efforts can feel like wasted time, especially if you look at some of the numbers published by private studies. Some of these reports suggest that more than half of all email users, for instance, admit to ... Read More.

The Right CRM Program Part III — Money & Time

This is the final installment of Selecting the Right CRM for Your Company, a series of articles where we discuss the key points you should be thinking about if you're looking to implement a new system for your business. Here, ... Read More.

The Right CRM Program Part II–Features & Functions

In our last post, Selecting the Right CRM Program for Your Company, we discussed how a company's environment and today's hosting options affect CRM system choices as they relate to long-term business goals. To continue this discussion, here we focus ... Read More.

What’s the Right CRM Program for Your Company?

Have you been on the lookout for a CRM program that will help you get the most out of each interaction with your customers? The market for CRM software is big and there's a lot of choices out there, so ... Read More.

Webinar – Prospecting the Sandler Way with Prophet CRM

Tired of the same old approaches to sales that leave customers and agents feeling burned out? Do you want to distinguish yourself from the competition and go beyond just selling a product? The real task of today’s sales agents isn’t ... Read More.