A Blog about Sales, Marketing, and Business Success

  • The Importance of Positivity in Business

    Positive emotions and a healthy outlook on the future attract strong, sometimes lifelong audiences to brands.

  • Domains for Measuring CRM Efficiency

    Having a plan and method of measurement in place before you implement a CRM system can go a long way.

  • Treating CRM As a Business Strategy

    By thinking about customer relationship management as an organizational practice, you can reduce the chances of failure when implementing a new technological solution.

  • Why is CRM Software Sometimes Difficult to Implement?

    CRM systems that don’t provide accommodation for shifts in a sales process are doomed for failure.

  • Convention Selling — Swag That Will Turn Heads

    Heading to a convention any time soon? Here are some ideas for convention swag that don’t include boring old pens and notepads.

  • Serving Markets You Didn’t Know You Had

    Sometimes your product can be popular among markets and audiences that you never expected. How do you measure and account for these markets, and do they even matter?

  • Using Podcasts to Generate Interest and Leads

    Podcasts are a great way to build a fervent audience around your brand.

  • Lessons from Blue Origin on Modern Business

    This article looks at the trials of Blue Origin to see what we can learn from both success and failure.

  • Management 101 — Easy Tips for New Managers

    Prepared leaders feel more in control, which can lead to reduced stress and anxiety in leadership roles.

  • Women in Sales — Closing the Gap

    This article explores the benefits of overall decision making provided by a gender-balanced leadership team.