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Case Studies — CRM Systems for Better Crisis Management

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Communications Tech for Better Business & Selling

Businesses today have countless communications tools at their fingertips for keeping things running, from simple telephones and video systems to less traditional applications like productivity workflows. Keeping in touch with employees, coworkers, customers, and stakeholders has become easy and seamless, ... Read More.

Easy Tips and Tactics for Effective Selling

Sales isn't just about presenting people with a widget that will solve all their problems. To be an effective salesperson, one has to also understand how to get people to recognize that such a widget will solve specific issues or ... Read More.

How Do You Build Strong Mentoring Relationships in Sales?

As a new generation of sales professionals begins to make its mark on the workplace, the need for effective mentoring has increased dramatically. As younger people begin to see sales as less of a career and their older counterparts come ... Read More.

Sales and Millennials — A Broken Bridge?

As the children of the baby boom begin to age out of the workplace (to be replaced by their children, the millennials), a major shift in values and skills between these two generations has become apparent. Millennials, born typically between ... Read More.

Social Media And Psychology — Why Do People Share?

Social media usage has grown to become one of the most pervasive cultural phenomena in America. According to a survey by the Pew Research Group, in 2012 more than two-thirds of Internet users studied participated in a social networking site, ... Read More.

How Satisfied Are Your Customers?

There are countless reasons for a business to make certain that all of its customers walk away feeling satisfied. Satisfied customers bring in new business. Satisfied customers are compelled to share their positive experiences with your brand on social media. ... Read More.

Can Understanding Gamification Help Get You More Business?

With the growth of the Internet has also come a rise in online gaming and the usage of game design principles and theories in digital environments. This general trend has culminated in gamification, a business and marketing strategy that for ... Read More.

Using Online Video Platforms for Customer Relationships

Communication with customers has changed fundamentally with the rise of online video tools. When once it took a substantial amount of time, money, and effort to reach customers with a distinctive visual message, now businesses can move out video campaigns ... Read More.

Owning Failure — Accountability at Every Level

With the rise of large corporations has come a new-found ease in sharing, diverting, and burying blame. The more people that are involved with a given project, and the more resources need to be pulled from disparate areas, the easier ... Read More.