In our last post, Selecting the Right CRM Program for Your Company, we discussed how a company’s environment and today’s hosting options affect CRM system choices as they relate to long-term business goals. To continue this discussion, here we focus on how to weigh features and functions of CRM programs against those goals.
Continue reading “The Right CRM Program Part II–Features & Functions”
Have you been on the lookout for a CRM program that will help you get the most out of each interaction with your customers? The market for CRM software is big and there’s a lot of choices out there, so navigating a first-time installation can be tricky. Even worse is when a company invests in a CRM system only to have it come up short, whether due to low adoption rates, missing features, or a clunky workflow. All of the money spent on the CRM program itself, switching systems, training employees, and IT resources can end up wasted if you are not careful.
Continue reading “What’s the Right CRM Program for Your Company?”
Tired of the same old approaches to sales that leave customers and agents feeling burned out? Do you want to distinguish yourself from the competition and go beyond just selling a product? The real task of today’s sales agents isn’t to just collect a check from a prospect—it’s actually to assist that prospect in making the best decision they can for their own company. How does a sales agent do this without jeopardizing their own chances for success?
Continue reading “Webinar – Prospecting the Sandler Way with Prophet CRM”
Every business should have a public relations strategy that includes a crisis plan. Time is crucial during any major event that a company faces, and wasting that time with figuring out how you intend to stay in contact with key customers and the public as a crisis unfolds can leave a business in shambles. Part of having a solid crisis plan is knowing how to use every tool at your disposal–this becomes especially important as businesses gain access to more (and more varied) channels of communication. Response speeds that might have been acceptable five or even ten years ago might be considered too long in an age of instant information.
Continue reading “Does Your Business Have a Crisis Plan?”
In addition to its steady rollout of Windows 10, Microsoft has also rolled out another major change to its core: Office 2016. For those who use Outlook for business emails, Office 2016 offers as variety of new, useful features that make it easier to collaborate, share, and communicate. Some features and integration methods are going away as well — businesses should be aware of what systems are changing before making the switch.
Continue reading “Changes to Expect In Outlook for Office 2016”
Many businesses have begun upgrading to Windows 10 since it was made available free of charge for Windows 7, 8, and 8.1 users. Different companies have chosen to convert for different reasons–some see it as part of a push for more modern computer infrastructure with better official support, while others prefer the synchronization of having the same operating system on their computer as is on their Windows Phones. Many apps, like Office 2016, function more or less identically on both phones and PC, which makes it easy for individuals with mobile devices to share apps and data between the two.
Continue reading “Outlook and Windows 10 — Common Questions and Answers”
It is easy to over-compartmentalize different aspects of a business. Sales personnel try to move a product, marketers try to draw attention to a product, and research and development teams create innovations and iterations that lead to new products. But this kind of thinking–this idea that sales and marketing and the evolution of a product are siloed operations–can result in the loss of key opportunities to improve on a business template.
Continue reading “What’s the Best Way to Use Customer Feedback?”
Businesses often prepare for a new year with upgrades and new technology. But if you use Microsoft Business Contact Manager (BCM) and are planning to upgrade to Office 2016, you’ll have to find a BCM replacement — the new suite does not support this add-on.
Continue reading “Prophet CRM — A Powerful Replacement for Business Contact Manager (BCM)”
Crisis management has grown into a robust, complex discipline since its inception and development as an important part of global business many decades ago. Although massive data analysis and technological advancement today allow for strong predictive analytics and risk management, crises are generally defined by their lack of predictability–they can happen at any time. Having a solid handle on how to approach a crisis can make the difference between business as usual and complete business failure. Some crises have become blueprints for modern responses to problems, while others have destroyed products, divisions, or even entire companies.
Continue reading “Case Studies — CRM Systems for Better Crisis Management”
Businesses today have countless communications tools at their fingertips for keeping things running, from simple telephones and video systems to less traditional applications like productivity workflows. Keeping in touch with employees, coworkers, customers, and stakeholders has become easy and seamless, and lots of technology exists that is designed to fit unique business needs.
Continue reading “Communications Tech for Better Business & Selling”